Brief: I successfully increased sales and revenue through Etsy from The Bead Shop's exclusive range of kits through creative, attractive imagery in-keeping with Etsy's style.
Solution: To research the type of imagery preferred on Etsy; professional images displaying the item and it's use in a setting. Unlike other platforms Etsy doesn't favour white background product shots, so I staged photos demonstrating making the kits. Etsy favours images using natural light, so this is exactly what I used, adding additional props and editing the images to create the refined, finished pieces.
Software and Equipment used: Nikon, Photoshop.